This is the Safari online edition of the printed book.

Use zembly to Create Social Web Applications for: Facebook, Flickr, iPhone, and More!

With zembly you can create mashups and web applications drawing on content from virtually any web site, API call, or data stream. What’s more, zembly makes it as easy to deploy and scale next-generation web applications as it is to build them. Suddenly, the web itself becomes programmable: the browser becomes your development environment, and you can leverage building blocks created by thousands of developers, worldwide.

With extensive contributions from zembly’s creators, Assemble the Social Web with zembly is the first and only official guide to zembly. This book brings together all the knowledge and code you’ll need to build applications for today’s leading Web 2.0 platforms: Facebook, Flickr, Google Maps, iPhone, and more.

The authors begin with a high-level tour of zembly that clearly explains its goals, capabilities, core concepts, and long-term direction. You’ll quickly walk through constructing your first zembly application; then, learn step-by-step how to use zembly with each of today’s most powerful and popular social web platforms.

Coverage includes

• Understanding the new paradigm of social programming

• Building Flickr widgets to generate and display web-based slide shows

• Creating widgets that draw upon Zillow’s enormous real estate database

• Developing mashups that incorporate maps and geographical data from Google Maps

• Integrating with Facebook: from the absolute basics through advanced techniques utilizing the Facebook Data Store Model

• Using Dapper Dapps to create feeds that can capture content from virtually any web site

• Using zembly to simplify and accelerate iPhone web app development

Whether you’re a long-time web professional or a casual developer with a specialized problem to solve, zembly is the tool you’ve been waiting for. One book brings together everything you need to make the most of it: Assemble the Social Web with zembly.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 3 Ratings

who is this for? - 2009-03-05
Reviewer Rating:
"Assemble the Social Web with Zembly" is the official book for Zembly. It shows how to use Zembly for Facebook/iPhone/flickr/Zillow/Dapper. Parts of the book read a bit like a commercial. For example chapter one spends eleven pages giving roughly the information you would get at a free conference talk. Then it gets more informative.

The introduction says the audience is people who either know or are willing to learn JavaScript. They do give references for those who don't know it yet. I had some difficultly with the intended audience. A good part of the book is step by step - almost as if the audience is new to the web (here's how to edit your profile, here's how to add a contact, etc.) Then periodically the book shows reams of JavaScript code. Something I'm not fond of in a coding book let alone a more general one.

A few places refer to features that are in beta or may change before release. Despite the disclaimer, this seems out of place in a book.

I did like how the book didn't assume you've built widgets before. The list of Facebook integration points was particularly interesting. I also really liked the activity diagram in the iPhone chapter.

The book had it's moments that I liked and didn't like. Overall I was neutral on it.

It's a good book to learn how to use zembly the best tool that develops social apps - 2009-01-08
Reviewer Rating:
Follow the instructions in the book will lead you very easy to create social applications on the most popular social network.

Zembly- A palce to begin coding - 2009-04-11
Reviewer Rating:
The concept of Zembly is fascinating. The book explains what Zembly is and how to use `widgets' that are available. The average person would love to create there own Facebook app, but lacks the skill set to do so.
No fear, just read this book and you will start to build what you want. For the more experienced coder, this book may be a bit dry, but there is always a good nugget of information or and an idea to take from it. For me, I was able to figure out another unrelated problem, based on an example in the book.

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